An honest comparison
PixelApps vs just a Facebook page
It's the most common website strategy in small business Australia: no website at all, just a Facebook page. It's free, it's familiar, and your customers are already there. So why do the businesses that rely on it alone keep hitting the same walls? Because a Facebook page is rented space in someone else's shopping centre — and the landlord makes the rules.
Where a Facebook page wins
Credit where it's due — here's what the DIY option does well.
Free and instant
A Facebook page costs nothing and takes minutes to set up. For getting word out to friends and locals quickly, it works.
Where your community already is
Local groups, comments, shares — Facebook is genuinely good at word-of-mouth in a community that already knows you.
Easy to update
Post a photo or a special and it's live. No logins, no editors, no learning curve.
Where PixelApps wins
What you get with senior specialists on your side.
You own it
Facebook can restrict, suspend or bury your page overnight — and accounts get locked with no one to call. Your website is an asset you own, on a domain in your name.
Found on Google, not just Facebook
When someone searches "plumber near me" or "best cafe Kyneton", Facebook pages rarely win. A website with proper local SEO and a Google Business Profile does.
Taken seriously
Customers check. A business with only a Facebook page can look like a hobby; a professional website signals an established, trustworthy business.
Built to convert
A website guides visitors to call, book or enquire. A Facebook page guides them to keep scrolling.
The verdict
Keep your Facebook page — it's a useful channel. But it should point at something you own. A professional website works while you sleep, ranks where customers actually search, and can't be switched off by an algorithm. That's the foundation the Small Business Plan gives you for $95 a month.
Common questions
Some do — but many search Google first and never see you at all. A website doesn't replace your Facebook presence, it catches the customers Facebook can't: searchers, visitors from out of town, and people who check a business out before calling.
Nothing — they work together. Your page keeps doing what it's good at, and every post can now link back to a website that's built to turn interest into enquiries.
Yes — we link your site to your Facebook, Instagram and Google Business Profile so customers find a consistent, professional business wherever they look.