Agencies
An agency website that wins listings, not just shows them
Buyers search realestate.com.au and Domain, not your website. Sellers are different. Before choosing an agent, they look up who sells in their street, read reviews, check sold results and increasingly ask ChatGPT or Google's AI who the best agent in the suburb is. An agency site's real job is answering that seller, and turning them into an appraisal.
Rather just ask someone? Talk to usIn short
A real estate agency website should win vendors, not compete with the portals for buyers. Lead with suburb-by-suburb sold results, honest agent profiles and reviews, a fast appraisal request, and plain answers to sellers' questions. Listings should feed automatically from your CRM. That combination is also what gets an agency named when sellers ask an AI assistant for a recommendation.
- What is an appraisal request page?
- A page that invites an owner to ask for a valuation of their property, the first step towards a listing. A good one asks for the address and a contact method, says what happens next and how quickly, and routes the request straight to the right agent in the CRM.
What actually works
Write for sellers first
The most valuable visitor is an owner thinking of selling. Give them what they're judging you on: results in their suburb, days on market, how you'd sell their kind of property, what it costs, and who they'd deal with.
Sold results are your best proof
Sold listings by suburb, with prices where you can publish them, beat any claim on a homepage. In Victoria, sold prices now have to stay public for 18 months anyway, so make those pages useful rather than an afterthought.
Let the CRM feed the site
Rex, MRI Vault, Reapit and the like already send listings to the portals. The website should take the same feed, so a listing, price change or sale updates everywhere at once and nobody edits the site by hand.
Make the appraisal request effortless
Address, name, phone or email, and an honest promise about when someone will call. Send it straight into the CRM, assigned to the right agent, with an instant confirmation. Every extra field loses owners.
Agent pages that read like people
Sellers choose a person. A real photo, the suburbs they work, recent sales, genuine reviews and a direct phone number do more than a generic bio. These pages also rank for searches on the agent's own name.
Be the answer when sellers ask AI
Answer engines recommend agencies they can read and trust: clear service areas, fees stated plainly, reviews on independent sites, and suburb pages with real facts. It's the same work as good local SEO, done properly.
Does your site do its job?
Check each against your site on a phone.
- An owner can request an appraisal in under a minute
- Sold results are easy to find by suburb
- Every agent has a profile with recent sales and reviews
- Listings update automatically from the CRM
- Fees and how you sell are explained in plain English
- Pages load fast and work well on a phone
Where we'd tell you otherwise
If your CRM vendor's website product does what you need and looks the part, it's usually the cheaper and simpler path. A custom site earns its cost when you want suburb pages, sold-result tools or appraisal flows the template can't do, or when the site needs to stand apart in a crowded market.
Tell us how your files move
Describe the software you run and where work gets typed twice, chased by phone or held up waiting on a client. We'll tell you what we'd do first, including when the answer is a setting in software you already pay for.
Common questions
Yes, but for sellers rather than buyers. Owners check an agency's site, results and agents before inviting them to appraise. The website is where you make that case, and the appraisal request is where it turns into business.
Usually, yes. Most Australian real estate CRMs can feed listings to a website as well as to the portals. We build sites that take that feed, so listings, price updates and sales appear without manual editing.
A small agency of up to five staff can start on the Small Business Plan: $950 setup, then $95/month, covering a site of up to 5 pages, hosting and upkeep. A larger site with a listings feed, suburb pages and appraisal tools is quoted at a fixed price.
There's no way to buy it. Assistants cite agencies they can read and verify: clear service areas, suburb pages with real facts, plain-text fees and contact details, and consistent reviews on independent sites. Our AI search guide covers the specifics.
See it working
Software we'd build, running with a fictional business and sample data. Use it, then decide.
Also worth a look
- Victoria's Reserve Price Rules: The Systems
- AI for Real Estate Agents and Property Managers
- Property Management Software: Buy or Build?
- Holding client IDs and trust money? Security reviews for code, cloud and integrations
Last reviewed . General information, not legal advice. Prices are indicative Australian ranges, not quotes.